DomainQueen.com

A Different Spin on Domains, Website Development and Those That Make It Happen

DomainQueen.com
  • Home
  • Royal Posts
  • Read The Interviews!
  • Do The Interview
  • Contact
You are here: Home / Social Media / Don’t Be A Social Media Snob

Don’t Be A Social Media Snob

When it comes to marketing tools, social media is fast and powerful. Used properly, it can build customer relationships with a personal touch. A common error committed by marketers is not creating a plan before jumping in. In order to receive the full benefits of social media, there needs to be a strong marketing strategy in place that takes customers and goals into account.

Set Goals and Objectives
Before building a strategy, marketers need to know what the desired result is. Whether it is about increasing sales, attracting more web visitors or making a brand more visible, social media can help but has to be approached in different ways. Focusing on one or two objectives is more effective than trying to tackle everything at once. In addition, those objectives should have a direct link to the goals of the business in order to keep everything grounded.

Know the Demographic
While it is good to have goals, a strong marketing campaign is built on knowing the target demographic. Taking the time to build customer profiles will bring clarity through questions about age, education, income, children, spending habits and technology preferences. This step will ensure the social media campaign is reaching the right audience.

Study the Competition
Competitors are a great learning tool because they have already tried various approaches and found one that works. Choosing a small group of competing businesses and studying their social media messages can provide direction in regard to tone, product placement and the culture that surrounds it.Conttent Strategy via social media marketing

Create Messages and Choose Platforms
Using the customer profiles as a guideline, create three social media messages about the brand or business. Utilizing the strategies of competitors is fine as long as the messages are unique and creative. Choosing the right social media channels to post those messages on is vital. A more youthful product will appeal to Twitter users, while a business-oriented service would present well on LinkedIn. Influential bloggers are also helpful for generating buzz around a brand.

Develop the Content
In order to engage the right audience, social media content needs to be relevant and compelling as well as being aligned to the channel on which it is posted. Plain product information can become stale. Using various types of media such as photos, infographics and videos brings real value to the target demographic while keeping the social media presence attractive and interesting. Attention spans are very short on the Internet, which is why frequent posting of fresh content is a must. This also has an effect on SEO and page rank.

Done the right way, a well-constructed and targeted social media campaign is a marketer’s best friend.

Leave a Reply Cancel reply

You must be logged in to post a comment.

  • Bloglovin
  • Email
  • Facebook
  • Pinterest
  • Twitter
Do The Interview!

The Reigning Queen

Charlotte Gilbert is from Savannah, Georgia and has an extensive education in a variety of areas. She has served with the United States Navy and the United States Air Force Special Operations Command Headquarters Level.

Charlotte’s development experience stems from a mixture of military training and college courses mixed with hard work and dedication. Charlotte’s main focus with her company is the formulation and implementation of creative development strategies for domain owners and local businesses. Charlotte has a wicked sense of humor, enjoys animals, has a mean addiction to cheese and loves to travel

Interviews

  • Angela St. Julien: Mom and Entrepreneur – Brand.bar
  • Irene Conde-McKim: Website Owner, Wife, Horror Actress
  • Chris Backe: One Weird Globe – Weird Offbeat Travel Blogger
  • Ron Jackson: Publisher of DNJournal, World Traveler, All Around Nice Guy
  • Nico Zeifang: Hasselhoff Expert, Owner of ParkingCrew.com and DNTX.com
  • Sanjay Sabnani: Sr. Executive, CrowdGather IPO Founder, Common Sense Humorist
  • Kathryn FItzner: Retired Psychiatric Therapist, Aunt to The Domain Queen
  • Robert Caldwell: Sound Engineer, Meme Master
  • Karen Bernstein: Songwriter, Intellectual Property Attorney
  • Seth Coman: Sports Junkie,Domain Investor,Trivia Expert

Royal Directory

  • 15 Question Interviews
  • Advertising
  • Contact
  • Do The Interview
  • Portfolio
  • Privacy Policy
  • Terms of Service

How Yall Are Connected

Abraham Lincoln Africa Alaska Aspen Australia be in a band Ben Franklin Brussel Sprouts chaitable charity Christ Development Drunk History Game of Thrones Gene Wilder George W. Bush grandfather Greece Haggis horror Italy Japan Jesus Johnny Carson karate Kung Fu Matt Cutts Meatloaf Mother Mozart Myth Busters Opie Taylor outdoors Psychiatry REM Samuel L. Jackson science fiction Scuba Star Trek Star Wars Tesla The A Team Vietnam Memorial wine wrestler

Royal Awareness

Royal Awareness

Get Royal Updates!

Copyright 2014-15 DomainQueen.com | Site built by Peach State Media, LLC